Google Ads and PPC · Portugal
Google Ads agency in Portugal
GDPR-first, fully documented and hosted in the EU, with a senior team working your morning hours.
Clarigo Infotech is a Google Ads agency that runs pay-per-click campaigns on Google Search, Performance Max, Shopping, YouTube and remarketing. We research the searches your buyers make, write ads and landing pages that match them, track conversions properly and manage bids around your cost per lead or sale. Ad spend is paid directly to Google, and you own the account.
10+
Years of delivery
600+
Projects delivered
20+
Countries served
25-30
Days to a live MVP
Get a free consultation
Tell us what you need. A senior engineer replies within one working day.
Privacy, quality and clear documentation
European teams tell us they want a partner who treats data protection and quality as the starting point, not an add-on. That is how we work.
GDPR by design
Data minimisation, consent, EU hosting and a signed data processing agreement before any personal data is touched.
Documentation you can audit
Written specifications, architecture notes, test reports and handover documents, so your team or auditors can follow every decision.
Accessible by default
Interfaces built to WCAG guidelines, helping you meet the European Accessibility Act for digital products and services.
Predictable contracts
Fixed scope and price, clear milestones and acceptance criteria, and full ownership of the code and IP.
What our Google Ads management covers
Search campaigns
Keyword research, tightly grouped ad groups, responsive search ads and negative keywords that cut wasted spend.
Performance Max
Asset groups, audience signals and product feeds set up so Google's automation targets the right customers.
Shopping campaigns
Google Merchant Center feeds and Shopping or Performance Max campaigns for e-commerce stores.
YouTube and display
Video and display campaigns for awareness and to stay in front of people who have shown interest.
Remarketing
Audiences of past visitors and customers, shown relevant ads to bring them back to buy or enquire.
Conversion tracking and landing pages
Google Tag Manager, GA4 and enhanced conversions, plus fast landing pages built by our developers.
What to expect when you hire
Buyer intent drives search
Search ads reach people at the moment they look for what you sell, so keyword choice matters most. We focus budget on high-intent searches, add negative keywords every week and separate brand from non-brand campaigns so you can see what new demand costs.
Automation needs good inputs
Smart bidding and Performance Max work only as well as the data they get. We make sure conversions are tracked accurately, values reflect real business outcomes, and offline sales from your CRM can be imported, so Google optimises towards customers rather than form fills.
The landing page is half the campaign
A click only becomes a lead if the page matches the search and loads fast. Because we are developers too, we build and test landing pages ourselves instead of sending traffic to a generic home page.
Transparent accounts and spend
You own the Google Ads account and pay Google directly. We show every change in the account history and report spend, conversions and cost per lead from Google Ads and Analytics each month.
Built for Portuguese teams
Time-zone overlap
Portuguese and Indian working days overlap by four and a half to five and a half hours, so stand-ups, calls and quick decisions happen during your morning and early afternoon.
The GDPR and Portuguese ePrivacy rules
We follow the GDPR and Portuguese ePrivacy rules: consent for marketing email and cookies and a clear opt-out.
Billing
Invoices in euros (EUR) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your Google Ads account; ad spend is paid directly to Google and is separate from our management fee.
Industries we work with in Portugal
Portuguese startups and scale-ups in Lisbon and Porto use us for SaaS products and AI, with senior engineers who work alongside your own team.
Tourism
Hotels and short-term rentals compete for international guests. Campaigns aimed at buyers in this sector, measured on leads not clicks.
Tech startups
Lisbon and Porto hubs attract product companies. Targeted ads with tracking set up properly from day one.
Wine and cork
Producers market and export through digital channels. Paid campaigns that reach decision-makers in this sector.
Textiles and footwear
Manufacturers build direct-to-consumer brands. Campaigns aimed at buyers in this sector, measured on leads not clicks.
Meetings in your time zone
Our team's hours, in Portuguese time
04:30–14:00
Monday to Friday
Overlap with your working day
09:00–14:00
About 5 hours every day
Daily stand-up
09:30
Portuguese time, plus written updates every evening
Built for how Portugal works
Ad platforms
E-commerce platforms
Choose how you work with us
Monthly retainer
An ongoing team for SEO, content, social and ads, with monthly targets and reporting.
Best for steady growth
Campaign or project
A defined piece of work, such as a launch campaign, a website SEO overhaul or a content sprint.
Best for a specific goal
Marketing + build
We build the website, landing pages or app and market it, so product and growth work together.
Best for new launches
How it works
1. Free audit
We review your website, search rankings, ads, social channels and competitors, and show you the biggest opportunities.
2. Plan and targets
A 90-day plan with clear targets: traffic, leads, cost per lead and revenue, agreed before we start.
3. Launch and optimise
We run the campaigns, publish content and fix what holds you back, improving every week.
4. Monthly reporting
A plain-English report every month: what we did, what it delivered and what we do next.
See what we've built
Google Ads agency: questions from Portugal
Do you work with companies in Portugal?+
Yes. Clarigo Infotech works with companies across Portugal, including Lisbon, Porto, Braga, as part of clients in 20+ countries. We work remotely from India with one in-house team.
What time-zone overlap do we get from Portugal?+
Portuguese and Indian working days overlap by four and a half to five and a half hours, so stand-ups, calls and quick decisions happen during your morning and early afternoon.
How do you handle the GDPR and Portuguese ePrivacy rules?+
We follow the GDPR and Portuguese ePrivacy rules: consent for marketing email and cookies and a clear opt-out.
Which currency do you bill in, and what does it cost?+
We bill in euros (EUR) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your Google Ads account; ad spend is paid directly to Google and is separate from our management fee.
Which ad platforms do you use for Portuguese campaigns?+
Mostly Google Ads, Meta, LinkedIn, chosen by where your buyers in Portugal actually spend time.
Do you work with tourism companies?+
Yes. Tourism is one of Portugal's key sectors, and targeted ads with tracking set up properly from day one.
Can you sell on Shopify?+
Yes. We build stores and integrations for Shopify, Worten Marketplace, Amazon.es, WooCommerce, including payments, stock and order sync.
Can you take over and improve our existing account?+
Yes. We start with a free audit of your current account, fix tracking and wasted spend first, then restructure campaigns where it helps, without losing the account's history.
What is Performance Max and do we need it?+
Performance Max is a Google campaign type that runs across Search, Shopping, YouTube, Display, Gmail and Maps from one budget. It suits many e-commerce and lead generation accounts, but works best alongside well-run search campaigns and accurate conversion tracking.
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