Facebook and Meta ads · Portugal
Facebook ads agency in Portugal
GDPR-first, fully documented and hosted in the EU, with a senior team working your morning hours.
Clarigo Infotech is a Facebook ads agency that plans, builds and optimises Meta ad campaigns across Facebook and Instagram. We set up tracking with the Meta Pixel and Conversions API, test creative and audiences every week, and manage budgets around your cost per lead or sale. Your ad spend is paid directly to Meta, and you keep full ownership of the ad account.
10+
Years of delivery
600+
Projects delivered
20+
Countries served
25-30
Days to a live MVP
Get a free consultation
Tell us what you need. A senior engineer replies within one working day.
Privacy, quality and clear documentation
European teams tell us they want a partner who treats data protection and quality as the starting point, not an add-on. That is how we work.
GDPR by design
Data minimisation, consent, EU hosting and a signed data processing agreement before any personal data is touched.
Documentation you can audit
Written specifications, architecture notes, test reports and handover documents, so your team or auditors can follow every decision.
Accessible by default
Interfaces built to WCAG guidelines, helping you meet the European Accessibility Act for digital products and services.
Predictable contracts
Fixed scope and price, clear milestones and acceptance criteria, and full ownership of the code and IP.
What our Meta ads management covers
Account and tracking setup
Business Manager, ad account, Meta Pixel, Conversions API and event set-up so results are measured correctly.
Campaign strategy
The right objectives, budgets and campaign structure for leads, sales, app installs or awareness.
Audiences and targeting
Broad, interest, lookalike and retargeting audiences built from your customers and site visitors.
Creative and copy
Static, carousel and video ads in feed, stories and reels formats, with several versions to test.
Testing and optimisation
Weekly tests of creative, offers and audiences, moving budget to what brings customers at the lowest cost.
Landing pages and funnels
Fast landing pages and lead forms built by our developers, so clicks turn into enquiries and sales.
What to expect when you hire
Tracking comes first
Since browser privacy changes, the Meta Pixel alone misses many conversions. We set up the Conversions API alongside it and define the events that matter to your business, so Meta optimises towards real customers and your reports are accurate.
Creative is the main lever
With Meta's automated targeting, the ad itself does most of the work of finding the right people. We produce several creative angles at a time, such as problem-solution, proof and offer, and keep refreshing them before performance tires.
Clear structure, sensible budgets
We keep campaigns simple enough for Meta's algorithm to learn, with separate budgets for prospecting and retargeting. Spend is scaled gradually when results hold, rather than in jumps that reset learning.
Compliant ads only
We follow Meta's advertising standards and special ad category rules for housing, employment, credit and similar sectors. We avoid misleading claims and before-and-after tactics that get ads rejected or accounts restricted.
Built for Portuguese teams
Time-zone overlap
Portuguese and Indian working days overlap by four and a half to five and a half hours, so stand-ups, calls and quick decisions happen during your morning and early afternoon.
The GDPR and Portuguese ePrivacy rules
We follow the GDPR and Portuguese ePrivacy rules: consent for marketing email and cookies and a clear opt-out.
Billing
Invoices in euros (EUR) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your ad account; ad spend is paid directly to Meta and is separate from our management fee.
Where we help Portugal businesses most
Portuguese startups and scale-ups in Lisbon and Porto use us for SaaS products and AI, with senior engineers who work alongside your own team.
Tourism
Hotels and short-term rentals compete for international guests. Paid campaigns that reach decision-makers in this sector.
Tech startups
Lisbon and Porto hubs attract product companies. Campaigns aimed at buyers in this sector, measured on leads not clicks.
Wine and cork
Producers market and export through digital channels. Targeted ads with tracking set up properly from day one.
Textiles and footwear
Manufacturers build direct-to-consumer brands. Paid campaigns that reach decision-makers in this sector.
Meetings in your time zone
Our team's hours, in Portuguese time
04:30–14:00
Monday to Friday
Overlap with your working day
09:00–14:00
About 5 hours every day
Daily stand-up
09:30
Portuguese time, plus written updates every evening
What we set up for Portugal
Ad platforms
E-commerce platforms
Choose how you work with us
Monthly retainer
An ongoing team for SEO, content, social and ads, with monthly targets and reporting.
Best for steady growth
Campaign or project
A defined piece of work, such as a launch campaign, a website SEO overhaul or a content sprint.
Best for a specific goal
Marketing + build
We build the website, landing pages or app and market it, so product and growth work together.
Best for new launches
How it works
1. Free audit
We review your website, search rankings, ads, social channels and competitors, and show you the biggest opportunities.
2. Plan and targets
A 90-day plan with clear targets: traffic, leads, cost per lead and revenue, agreed before we start.
3. Launch and optimise
We run the campaigns, publish content and fix what holds you back, improving every week.
4. Monthly reporting
A plain-English report every month: what we did, what it delivered and what we do next.
See what we've built
Facebook ads agency: questions from Portugal
Do you work with companies in Portugal?+
Yes. Clarigo Infotech works with companies across Portugal, including Lisbon, Porto, Braga, as part of clients in 20+ countries. We work remotely from India with one in-house team.
What time-zone overlap do we get from Portugal?+
Portuguese and Indian working days overlap by four and a half to five and a half hours, so stand-ups, calls and quick decisions happen during your morning and early afternoon.
How do you handle the GDPR and Portuguese ePrivacy rules?+
We follow the GDPR and Portuguese ePrivacy rules: consent for marketing email and cookies and a clear opt-out.
Which currency do you bill in, and what does it cost?+
We bill in euros (EUR) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your ad account; ad spend is paid directly to Meta and is separate from our management fee.
What time are your meetings in Portuguese time?+
Our team works 04:30–14:00 Portuguese time, so we overlap with your day from 09:00–14:00. Daily stand-ups are usually at 09:30 your time.
Which ad platforms do you use for Portuguese campaigns?+
Mostly Google Ads, Meta, LinkedIn, chosen by where your buyers in Portugal actually spend time.
Do you work with tourism companies?+
Yes. Tourism is one of Portugal's key sectors, and targeted ads with tracking set up properly from day one.
How soon will Facebook ads bring results?+
Campaigns usually start bringing clicks and leads within days of launch. Meta's learning phase and creative testing typically take 2 to 4 weeks before performance becomes stable and predictable.
Do you run ads on Instagram as well as Facebook?+
Yes. Meta ads run across Facebook, Instagram, Messenger and the Audience Network from one account. We choose placements based on where your results are best.
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