Google Ads and PPC · Nigeria
Google Ads agency in Nigeria
Mobile-first, low-bandwidth products with mobile money built in, from a senior team on overlapping hours.
Clarigo Infotech is a Google Ads agency that runs pay-per-click campaigns on Google Search, Performance Max, Shopping, YouTube and remarketing. We research the searches your buyers make, write ads and landing pages that match them, track conversions properly and manage bids around your cost per lead or sale. Ad spend is paid directly to Google, and you own the account.
10+
Years of delivery
600+
Projects delivered
20+
Countries served
25-30
Days to a live MVP
Get a free consultation
Tell us what you need. A senior engineer replies within one working day.
Mobile-first and built for real conditions
African businesses need products that work on any phone and any connection, with mobile money and local payments built in.
Works on any connection
Lightweight apps and sites that stay fast on slow networks and older phones.
Mobile money and local payments
M-Pesa, Flutterwave, Paystack and card payments integrated.
Overlapping hours
Two and a half to four and a half hours from India, so most of the day overlaps.
Cost-effective delivery
Senior engineers at offshore rates with full code ownership.
What our Google Ads management covers
Search campaigns
Keyword research, tightly grouped ad groups, responsive search ads and negative keywords that cut wasted spend.
Performance Max
Asset groups, audience signals and product feeds set up so Google's automation targets the right customers.
Shopping campaigns
Google Merchant Center feeds and Shopping or Performance Max campaigns for e-commerce stores.
YouTube and display
Video and display campaigns for awareness and to stay in front of people who have shown interest.
Remarketing
Audiences of past visitors and customers, shown relevant ads to bring them back to buy or enquire.
Conversion tracking and landing pages
Google Tag Manager, GA4 and enhanced conversions, plus fast landing pages built by our developers.
What to expect when you hire
Buyer intent drives search
Search ads reach people at the moment they look for what you sell, so keyword choice matters most. We focus budget on high-intent searches, add negative keywords every week and separate brand from non-brand campaigns so you can see what new demand costs.
Automation needs good inputs
Smart bidding and Performance Max work only as well as the data they get. We make sure conversions are tracked accurately, values reflect real business outcomes, and offline sales from your CRM can be imported, so Google optimises towards customers rather than form fills.
The landing page is half the campaign
A click only becomes a lead if the page matches the search and loads fast. Because we are developers too, we build and test landing pages ourselves instead of sending traffic to a generic home page.
Transparent accounts and spend
You own the Google Ads account and pay Google directly. We show every change in the account history and report spend, conversions and cost per lead from Google Ads and Analytics each month.
Built for Nigerian teams
Time-zone overlap
Nigeria is four and a half hours behind India, so our working days overlap for most of your morning and early afternoon.
The NDPA and consent-based marketing
We follow the NDPA with consent-based marketing and a clear opt-out.
Billing
Invoices in Nigerian naira (NGN) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your Google Ads account; ad spend is paid directly to Google and is separate from our management fee.
Where we help Nigeria businesses most
Nigerian fintech, e-commerce and services companies work with us on platforms, payment integrations and AI products, designed to the NDPA.
Fintech and payments
Lagos fintechs build payments for a fast-growing digital market. Paid campaigns that reach decision-makers in this sector.
Oil and gas
Energy firms digitise field operations and compliance. Campaigns aimed at buyers in this sector, measured on leads not clicks.
Entertainment (Nollywood, Afrobeats)
Creators and studios monetise global audiences online. Targeted ads with tracking set up properly from day one.
Telecoms
Mobile operators drive data, payments and USSD services. Paid campaigns that reach decision-makers in this sector.
Meetings in your time zone
Our team's hours, in Nigerian time
05:30–15:00
Monday to Friday
Overlap with your working day
09:00–15:00
About 6 hours every day
Daily stand-up
09:30
Nigerian time, plus written updates every evening
Local platforms and setup
Ad platforms
E-commerce platforms
Choose how you work with us
Monthly retainer
An ongoing team for SEO, content, social and ads, with monthly targets and reporting.
Best for steady growth
Campaign or project
A defined piece of work, such as a launch campaign, a website SEO overhaul or a content sprint.
Best for a specific goal
Marketing + build
We build the website, landing pages or app and market it, so product and growth work together.
Best for new launches
How it works
1. Free audit
We review your website, search rankings, ads, social channels and competitors, and show you the biggest opportunities.
2. Plan and targets
A 90-day plan with clear targets: traffic, leads, cost per lead and revenue, agreed before we start.
3. Launch and optimise
We run the campaigns, publish content and fix what holds you back, improving every week.
4. Monthly reporting
A plain-English report every month: what we did, what it delivered and what we do next.
See what we've built
Google Ads agency: questions from Nigeria
Do you work with companies in Nigeria?+
Yes. Clarigo Infotech works with companies across Nigeria, including Lagos, Abuja, Port Harcourt, as part of clients in 20+ countries. We work remotely from India with one in-house team.
What time-zone overlap do we get from Nigeria?+
Nigeria is four and a half hours behind India, so our working days overlap for most of your morning and early afternoon.
How do you handle the NDPA and consent-based marketing?+
We follow the NDPA with consent-based marketing and a clear opt-out.
Which currency do you bill in, and what does it cost?+
We bill in Nigerian naira (NGN) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your Google Ads account; ad spend is paid directly to Google and is separate from our management fee.
What time are your meetings in Nigerian time?+
Our team works 05:30–15:00 Nigerian time, so we overlap with your day from 09:00–15:00. Daily stand-ups are usually at 09:30 your time.
Which ad platforms do you use for Nigerian campaigns?+
Mostly Google Ads, Meta, X Ads, TikTok, chosen by where your buyers in Nigeria actually spend time.
Do you work with fintech and payments companies?+
Yes. Fintech and payments is one of Nigeria's key sectors, and targeted ads with tracking set up properly from day one.
How quickly do Google Ads work?+
Search ads can bring clicks and leads on the first day. Smart bidding and Performance Max usually need 2 to 6 weeks of conversion data before results settle.
Can you take over and improve our existing account?+
Yes. We start with a free audit of your current account, fix tracking and wasted spend first, then restructure campaigns where it helps, without losing the account's history.
Google Ads agency around the world
Worldwide page →North America
UK & Europe
UKGermanyNetherlandsSwitzerlandIrelandSwedenFranceItalySpainPortugalBelgiumLuxembourgDenmarkNorwayFinlandAustriaPoland
Middle East