Facebook and Meta ads · South Africa
Facebook ads agency in South Africa
Mobile-first, low-bandwidth products with mobile money built in, from a senior team on overlapping hours.
Clarigo Infotech is a Facebook ads agency that plans, builds and optimises Meta ad campaigns across Facebook and Instagram. We set up tracking with the Meta Pixel and Conversions API, test creative and audiences every week, and manage budgets around your cost per lead or sale. Your ad spend is paid directly to Meta, and you keep full ownership of the ad account.
10+
Years of delivery
600+
Projects delivered
20+
Countries served
25-30
Days to a live MVP
Get a free consultation
Tell us what you need. A senior engineer replies within one working day.
Mobile-first and built for real conditions
African businesses need products that work on any phone and any connection, with mobile money and local payments built in.
Works on any connection
Lightweight apps and sites that stay fast on slow networks and older phones.
Mobile money and local payments
M-Pesa, Flutterwave, Paystack and card payments integrated.
Overlapping hours
Two and a half to four and a half hours from India, so most of the day overlaps.
Cost-effective delivery
Senior engineers at offshore rates with full code ownership.
What our Meta ads management covers
Account and tracking setup
Business Manager, ad account, Meta Pixel, Conversions API and event set-up so results are measured correctly.
Campaign strategy
The right objectives, budgets and campaign structure for leads, sales, app installs or awareness.
Audiences and targeting
Broad, interest, lookalike and retargeting audiences built from your customers and site visitors.
Creative and copy
Static, carousel and video ads in feed, stories and reels formats, with several versions to test.
Testing and optimisation
Weekly tests of creative, offers and audiences, moving budget to what brings customers at the lowest cost.
Landing pages and funnels
Fast landing pages and lead forms built by our developers, so clicks turn into enquiries and sales.
What to expect when you hire
Tracking comes first
Since browser privacy changes, the Meta Pixel alone misses many conversions. We set up the Conversions API alongside it and define the events that matter to your business, so Meta optimises towards real customers and your reports are accurate.
Creative is the main lever
With Meta's automated targeting, the ad itself does most of the work of finding the right people. We produce several creative angles at a time, such as problem-solution, proof and offer, and keep refreshing them before performance tires.
Clear structure, sensible budgets
We keep campaigns simple enough for Meta's algorithm to learn, with separate budgets for prospecting and retargeting. Spend is scaled gradually when results hold, rather than in jumps that reset learning.
Compliant ads only
We follow Meta's advertising standards and special ad category rules for housing, employment, credit and similar sectors. We avoid misleading claims and before-and-after tactics that get ads rejected or accounts restricted.
Remote, but close to South Africa
Time-zone overlap
South Africa is three and a half hours behind India, so our working days overlap for most of your morning and early afternoon.
POPIA and the Consumer Protection Act
We follow POPIA's direct-marketing rules and the Consumer Protection Act: opt-in consent for electronic marketing and a working opt-out in every message.
Billing
Invoices in South African rand (ZAR) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your ad account; ad spend is paid directly to Meta and is separate from our management fee.
Industries we work with in South Africa
South African companies use us for fintech, healthcare software and AI automation, designed to POPIA, with a strong daily overlap in working hours.
Mining
Mines invest in safety, monitoring and automation systems. Campaigns aimed at buyers in this sector, measured on leads not clicks.
Financial services
Banks and insurers lead in mobile and digital channels. Targeted ads with tracking set up properly from day one.
Retail
National chains expand e-commerce and loyalty programmes. Paid campaigns that reach decision-makers in this sector.
Tourism and wine
Operators and estates sell to international visitors online. Campaigns aimed at buyers in this sector, measured on leads not clicks.
Your working day with us
Our team's hours, in South African time
06:30–16:00
Monday to Friday
Overlap with your working day
09:00–16:00
About 7 hours every day
Daily stand-up
09:30
South African time, plus written updates every evening
What we set up for South Africa
Ad platforms
E-commerce platforms
Choose how you work with us
Monthly retainer
An ongoing team for SEO, content, social and ads, with monthly targets and reporting.
Best for steady growth
Campaign or project
A defined piece of work, such as a launch campaign, a website SEO overhaul or a content sprint.
Best for a specific goal
Marketing + build
We build the website, landing pages or app and market it, so product and growth work together.
Best for new launches
How it works
1. Free audit
We review your website, search rankings, ads, social channels and competitors, and show you the biggest opportunities.
2. Plan and targets
A 90-day plan with clear targets: traffic, leads, cost per lead and revenue, agreed before we start.
3. Launch and optimise
We run the campaigns, publish content and fix what holds you back, improving every week.
4. Monthly reporting
A plain-English report every month: what we did, what it delivered and what we do next.
See what we've built
Facebook ads agency: questions from South Africa
Do you work with companies in South Africa?+
Yes. Clarigo Infotech works with companies across South Africa, including Johannesburg, Cape Town, Durban, as part of clients in 20+ countries. We work remotely from India with one in-house team.
What time-zone overlap do we get from South Africa?+
South Africa is three and a half hours behind India, so our working days overlap for most of your morning and early afternoon.
How do you handle POPIA and the Consumer Protection Act?+
We follow POPIA's direct-marketing rules and the Consumer Protection Act: opt-in consent for electronic marketing and a working opt-out in every message.
Which currency do you bill in, and what does it cost?+
We bill in South African rand (ZAR) or US dollars. A monthly management retainer or a fixed-price campaign, quoted after a free audit of your ad account; ad spend is paid directly to Meta and is separate from our management fee.
What time are your meetings in South African time?+
Our team works 06:30–16:00 South African time, so we overlap with your day from 09:00–16:00. Daily stand-ups are usually at 09:30 your time.
Which ad platforms do you use for South African campaigns?+
Mostly Google Ads, Meta, LinkedIn, chosen by where your buyers in South Africa actually spend time.
Do you work with mining companies?+
Yes. Mining is one of South Africa's key sectors, and paid campaigns that reach decision-makers in this sector.
How much does a Facebook ads agency cost?+
Our fee is a monthly management retainer or a fixed price for a campaign, quoted after a free audit. Ad spend is separate and paid directly to Meta, so you always see exactly what goes on media.
What ad budget do we need for Facebook ads?+
It depends on your market and goal. We recommend a starting budget after the audit that is large enough for Meta to learn and for us to test creative, then scale it when results are proven.
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