Soothfy.
Case study · Mental wellness
A mental wellness app and website with a personalised 30-day journey for ADHD, anxiety, depression and sleep, built around three daily anchor routines and fresh activities.
- Client
- Soothfy
- Industry
- Mental wellness
- Timeline
- Live website and mobile app
- What we did
- Mobile app development, Web development, AI development
About Soothfy
Soothfy helps people build lasting mental wellness habits with a personalised 30-day journey. It brings CBT-based modules, mood and sleep tracking, sound therapy and an anonymous community into one app, with free assessments on the website to help people get started.
What we had to solve
Wellness apps often overwhelm people with choices, and most are abandoned within days. Soothfy needed a structure simple enough to follow every day, personal enough to feel relevant, and fresh enough that people keep coming back, all while handling a sensitive subject with care and privacy.
What we built
The Anchor + Novelty System: three daily anchor routines for consistency plus fresh AI-suggested activities for variety
A structured 30-day program with check-points to adjust the path
Free, private two-minute assessments on the website that suggest personalised goals, with no login needed
CBT-based modules, mood and sleep tracking with visual charts
Sound therapy, guided meditation and breathing exercises
An anonymous community for support from people on similar journeys
A calm, approachable website and a mobile app with a guided six-step onboarding
What it does
Anchor + Novelty System
Three daily anchor activities for consistency, plus fresh activities for variety.
30-day structured program
A progressive journey with check-points to adjust the path along the way.
Free assessments
Two-minute, private check-ins that suggest personalised goals, no login needed.
Tracking and calm tools
Mood and sleep tracking, therapeutic sounds, meditation and breathing exercises.
How people use it
The journey starts with a quick check-in and turns into short routines people can actually keep.
- 01
Check in
Answer a short question set about mood, focus and energy.
- 02
Get your routine
See personalised results, set goals and receive a daily micro-routine.
- 03
Build the habit
Follow guided steps, track mood and sleep, and lean on the community.
Inside Soothfy
Calm teal and soft neutrals set a reassuring tone. Clear check-marked benefits, rounded feature cards, a swipeable six-step 'How it works' walkthrough and real-looking routine examples make a sensitive subject feel approachable and easy to start.
Designed for every screen
The same experience, designed to feel natural on a phone.
Where it is today
A live mental wellness website and mobile app delivered end to end
A personalised, habit-based program that keeps daily routines short and achievable
Free assessments that let people start without signing up
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